A salon that looks the part online
DuduM Esthetica is a hair & skin therapy salon with a clear, polished style. Online, that style had yet to come through — and in the beauty industry appearance is the first thing that counts.
In their words
“We're really happy with our new website. Everything feels clearer and more professional, and it fits the look of our salon much better.”
Dudu Ozturk
Owner of DuduM Esthetica
Our approach
The salon's visual identity as the starting point
The salon has a distinct visual identity: black and gold, calm and polished. We took that as the starting point for the design, so the site leaves the same impression as the salon itself.
We also restructured the content. The treatments are now grouped together clearly, and visitors see straight away what the salon does and how to book an appointment.
The result
Clearer, more professional and entirely theirs
DuduM Esthetica says the site feels clearer and more professional, and that it matches the look of the salon. Visitors find what they are looking for more quickly, and the brand comes across online as sharply as it does in the salon itself.
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