A website that brings in enquiries
Clean2Go provides cleaning, window cleaning and facility services for commercial premises. Their website didn't quite speak to business clients yet — and that was exactly where the growth was.
Clean2Go provides cleaning, window cleaning and facility services for commercial premises. Their website didn't quite speak to business clients yet — and that was exactly where the growth was.
In their words
“Since the implementation by AEM Systems we have received considerably more enquiries through our website. The website is a better fit for our target audience and now actively contributes to new work.”
Our approach
We started with the business client: which companies are looking for a cleaning partner, and where do they drop off? That led to a structure that makes the three services — cleaning, window cleaning and facility services — immediately recognisable, without a visitor having to hunt around first for what Clean2Go actually does.
We then designed and built the site around one clear action: making an enquiry. Every page leads there, with a form that stays short and immediately collects the information needed to put together a proposal.
The result
Since going live, enquiries have been coming in through the website consistently, rather than only through existing contacts. The site speaks to the business audience and, according to Clean2Go, actively contributes to new work.
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